Thursday, May 8, 2008
Marketing Genius = D?
Over the past ten years I have built a great friendship with a few guys and their families in England. Every year or so they surprise me by there imaginative marketing ideas that they come up with for the band that they are all in. Tim, one of the guys, sent me there latest cd which also came with a book. He had told me it was coming but when I got the package i thought he had forgotten about the book. Then I looked closer and in the vacuum packaging, there was the new cd with the book also. I look even closer and saw that every time someone bought the cd/ book, the money from the cd would feed someone in a thrid world country. Brilliant. The new cd is amazing and is just up my street with what we do at Dream Center. The cd is all about how the church and individuals must reach out to the hurting of this world. Its another killer cd, not only musically but also lyrically.
For those who have no idea who I am talking of the band is called "Delirious" and the new cd is called "Kingdom of Comfort"
I dare you to listen to it. It will challenge you to the core